Search results for "Marketing Strategies"
showing 7 items of 7 documents
Gestión del cuerpo y planificación urbana: Desplazamiento de significado en la reivención de cuepos y ciudades
2020
Contemporary cities have administrations increasingly marked by urban planning guidelines that are guided by business and marketing and, to attract investments and tourists, implement strategies that aim to homogenize, spectacularize and control urban space. However, other experiences in the city potentially build new meaning to it, which would escape those strategically planned, creating alternative possibilities of uses, diverging from the way thar are predicted and proposed by the governmental power in their urban marketing strategies. The article discusses how the occupation of urban spaces by transvestites for prostitution may imply reflections on the role of norms of gender in the (re…
Marketing strategies for mediterranean wineries competitiveness the case of pantelleria
2013
Pantelleria is the largest of the Sicilian satellite islands. Its economy, after tourism, is based on farming. The main crop is the “Zibibbo” grape, from which it is obtained “Passito” and “Moscato di Pantelleria”, both sweet fortified wines. The aim of this study was to analyze the possible marketing strategies in order to boost the competitiveness of the Pantellian wine sector that produce a controlled designation of origin product. Besides, through an appropriate survey, we studied the organizational models of Pantellian wineries. In addition, through SWOT analysis, we spelled out the main factors of specificity of Pantellian wine chain to promote appropriate individual and collective co…
Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
2019
The Spanish wine sector has undergone a series of changes in the last decades, particularly due to the decreasing domestic demand and the growing international competence. Consequently, Spanish wineries have had to adapt to this new situation by adopting new marketing policies. The aim of this study is to explore to what extent these new policies have been applied by means of the linguistic analysis and comparison of different types of advertisement in specialized printed media, focusing on the specific frequency of the most used word families in adverts from the 70s to present day. A corpus of 640 adverts has been compiled. We have particularly paid attention to the words that have been us…
Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mer…
2012
In a time of evolution of demand towards new features and new functions for food, both producers and consumers focus more and more on human health and on environmental protection. The citrus industry has not escaped these changes in demand, also because of the eu policies that have led to greater use of the processed product at the expense of fresh one. Sicily, which for these productions has higher quality standards than its competitors, aims to develop the sector, with investments in promotion, brand protection and quality certifications, with the introduction of the dop "Arancia di Ribera". In this context Sicilian producers of oranges are aware that it's very important to pay attention …
Kìnecʹ koncepcìï partnersʹkogo marketingu? Marketing 3.0 či zaklâttâ realʹnostì?
2016
This article provides various marketing concepts and orientation which were aimed at bringing positive and desired social effects for business activities. Nevertheless, in authors view, the theory does not reflect the reality of business practices. Therefore, a number of companies which are making use of aggressive marketing but in fact ignore the consumer needs were presented. This includes, among other things, the following markets: food, electronic one and even pharmaceutical. It seems that this is caused by monopolization process of global economy.
The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine
2018
Purpose This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate, in wine consumers, emotions that link passito wine with the territory of Pantelleria. Design/methodology/approach All websites of wineries producing passito wine in Pantelleria were analyzed using the adaptation, goal-attainment, integration and latent pattern maintenance (AGIL) scheme for measuring communication dimensions. Findings Results suggest that wineries and stakeholders should apply territory-…
Jaunais vīriešu skaistumkopšanas bizness: Tendences efekts vai vai patiesais nākotnes tirgus?
2019
This research highlights the development of the beauty male market in the world, we will focus on the developed countries where this specific market is omnipresent. In the 21st century, aesthetics takes a more important place in our society, and the man finds himself curiously at the heart of this trend. Moreover, his role becomes blurred because of the similarity of the sexes. The man then begins to invest territories that were until now unknown to him such as fashion and cosmetics. Today, the range of men's cosmetics is growing, and products are becoming increasingly diversified. It then becomes interesting to understand the reasons that led to this profound change in mentalities, and mor…